Detergent Industry Unveils Spring Cleaning Survey

My neighbor's home is dirtier than mine. That's one takeaway from The Soap and Detergent Association's (SDA) 2007 Spring Cleaning Survey.

Among 1,014 adults surveyed by International Communications Research (ICR) for SDA, 72% say they have visited someone's home and felt it was "unusually dirty or unclean." Conversely, less than 40% of the same respondents admitted that they have been embarrassed by their own unclean homes when unexpected guests have dropped by.

"Cleanliness is often in the eyes of the beholder," says SDA spokesman Brian Sansoni. "We get so used to our surroundings that we 'don't see' the dust bunnies in the corners, streaks on the glass and stains on the walls. It seems to be much easier to spot those at the homes of our families and friends."

SDA's Cleaning Survey also discovered that 71% of respondents would use advice that helps makes it easier for them to keep a home that is ready for guests all year long. SDA offers the following tips, adapted from "Cleaning The House: Room by Room Tour," which can be found at http://www.cleaning101.com/house/dirt/tour.cfm. Before cleaning, make sure you read the product label directions carefully so it's used safely, properly and effectively.

SDA is the trade association representing manufacturers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry. SDA members produce more than 90 percent of the cleaning products marketed in the U.S.

The 2007 Spring Cleaning Survey was completed for The Soap and Detergent Association by International Communications Research (ICR). ICR questioned 1,014 American male and female heads of household in March 2007 regarding their house cleaning attitudes. The survey has a margin of errorof plus or minus 3.1 percent.


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