Foundation Announces $500 Million Commitment to Reverse Childhood Obesity in U.S.

The Robert Wood Johnson Foundation (RWJF) today announced it will commit at least $500 million over the next five years to tackle one of the most urgent public health threats facing the United States: childhood obesity. This is the largest commitment by any foundation to this issue, RWJF says. The foundation's goal is to reverse the epidemic of childhood obesity in the United States by 2015.

During the past four decades, obesity rates have soared among all age groups, more than quadrupling among children ages 6 to 11. Today, more than 33 percent of children and adolescents -- approximately 25 million kids -- are overweight or obese.

Preventing obesity during childhood is critical, because habits that last into adulthood frequently are formed during youth. Research shows that overweight adolescents have up to an 80 percent chance of becoming overweight or obese adults. Earlier onset of obesity leads to the earlier onset of related illnesses, such as type 2 diabetes, heart disease, stroke, and certain types of cancer.

In addition to the toll on U.S. health, obesity also poses a tremendous financial threat to the U.S. economy and health care system. It's estimated that the obesity epidemic costs the United States $117 billion per year in direct health care costs and lost productivity. Childhood obesity alone carries a huge price tag -- up to $14 billion per year in direct healthcare costs to treat kids.

"This is an all-American crisis," says Dr. Risa Lavizzo-Mourey, M.D., M.B.A., president and CEO of RWJF. "It affects all Americans, and it will require all of America working together to turn it around. Our commitment is a call to action for families, schools, government, industry, healthcare and philanthropy. To reverse the obesity epidemic and create a culture of health, we must provide families with better access to healthy choices."

The foundation says it will focus on improving access to affordable healthy foods and opportunities for safe physical activity in schools and communities. It will place special emphasis on reaching children at greatest risk for obesity and related health problems: African-American, Latino, Native American, Asian American and Pacific Islander children living in low-income communities.

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