Transformers Crushes Fandango's Fourth of July Ticketing Record

Fandango, an online movie ticket sales site, announced today that the new Transformers movie generated the top Fourth of July ticket sales in the company's seven-year history.

(Previously, 2006's Superman Returns was the top Fourth of July ticket-seller, followed by 2005's War of the Worlds.) Earlier in the week,Transformers was responsible for Fandango's top ticket-selling non-holiday Mondays and Tuesdays in company history.

Transformers is currently accounting for 81% of all weekly ticket sales (as of July 5 at 9:00 a.m. PT), and selling twice as many tickets onFandango as 300 at the same point in the films' sales cycles. The robust ticket sales on Fandango follow a record-breaking May 2007, which was the company's top ticket-selling month of all time.

In a recent online survey on Fandango, several thousand moviegoers responded with the top reasons they are seeing Transformers.

The results are as follows:

• 75% were fans of the Transformers cartoons when they were kids;
• 65% had played with the Transformers toys;
• 24% had read the comic books;
• 16% are fans of director Michael Bay.

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