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Tuesday, March 10, 2009

Video: How To Play iPod Videos on TV

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Wednesday, September 26, 2007

Nielsen Begins Largest Ever Expansion of Its National U.S. Television Ratings Panel

The Nielsen Company says that it will triple the size of its National People Meter (NPM) television ratings panel by 2011, further increasing the precision of its national
television ratings and providing more flexibility for measuring non-traditional television viewing.

Nielsen has been the gold standardfor TV ratings for decades.

Nielsen's NPM panel, which now encompasses about 12,000 U.S. households and 35,000 people, will increase to 37,000 homes and 100,000 people as the company completes the previously announced introduction of Local People Meters (LPM) into 56 local U.S. markets, and integrates these sample homes into the NPM. The sample expansion begins this November when three LPM markets are integrated into the National sample. (For research purposes,
this expansion will result in an "effective" sample size of 17,000 households after weighting for the geographical distribution of the 56 LPM markets is taken into account. The "effective" sample size of the NPM panel is now 10,000 households.)

Larger sample sizes are increasingly important due to the continuing fragmentation of television viewing. A larger sample also supports the more granular measurement that clients are requesting as the television industry moves in the direction of commercial minute ratings. It will further help Nielsen accomplish many of the objectives of its Anytime Anywhere Media Measurement (A2/M2) initiative, which seeks to measure televised video as it moves beyond the television set in the home to the Internet, hand-held devices and to platforms outside the house.

"Nielsen is committed to continuously improving the quality of its television measurement and this expansion will be a major step forward in the accuracy and the flexibility of our national television panel," says Sara Erichson, executive vice president, Client Services Nielsen North
America. "With a panel of a hundred thousand people, we can more precisely pinpoint the viewing of all demographic groups and dig deeper into the audience levels for networks of all sizes."

"This also has implications for Nielsen's A2/M2 initiatives, all of which are built around the concept of 'following the video,' wherever it migrates," says Scott Springer, product leader of audience measurement for The Nielsen Company's Media Segment. "Our plans for out-of-home viewing, streaming video on the Internet, and 'third screen' devices such as cell phones and hand-held video players, are based on integrating these measurements with traditional television measurement. This much larger national sample creates the necessary foundation for an integrated measurement approach."

The National People Meter panel is used to produce ratings for national broadcasting, cable and syndicated television programming. It is composed of randomly selected households that reflect the overall U.S. population. Nielsen uses electronic meters to continuously measure what shows are being watched and who is watching them. Until 2002 the NPM consisted of 5,000
households and about 15,000 people. Since then, Nielsen has installed Local People Meters in the ten largest local U.S. markets. Nielsen has announced plans to introduce LPMs in three more markets in 2007, five in 2008, 12 in 2009, twelve in 2010 and 14 in 2011.

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Friday, September 21, 2007

Virgin America, VH1 Take Flight With On-Demand Music Video

Airline Virgin America and music video channel VH1 say that they have partnered to offer the first domestic, on-demand music video library on the next generation carrier's New York, Los Angeles, San Francisco, Washington DC, and Las Vegas routes.

The Virgin America-VH1 music video library, available on the Red inflight entertainment system, includes videos from the most popular artists and genres featured on VH1 networks,
including Maroon 5, Shakira, John Legend, Lily Allen, Kelly Clarkson, Nelly Furtado, Mika and others.

The inflight music library is expected to expand to up to 50 music videos, including erformances featured on VH1 Classic and VH1 Soul networks. Soon Virgin travelers will also be able to make music video playlists and preferences inflight through Virgin America's Red inflight entertainment system, Virgin says.

All music videos are free of charge to every guest on every Virgin America flight, the airline adds.

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Sunday, July 15, 2007

An Award Winning Travel Magazine

It's a rare honor but ipitv has done it.

IPITV magazine is one of just a handful of media companies in South Florida to win two South Florida Travel Publication Awards – the highest award in the travel media industry – in a single year. IPITV magazine has also been featured as one of the most accredited travel information magazines in the National Travel & Tourism Guide for Media Publications.

IPITV is an independent media and television company that focuses on projects ranging from regional to international markets, producing state of the art production, national media coverage, key market placement and effective branding strategies to produce maximum results.
IPITV is looking to capture the world as it is and present this fresh viewpoint directly to its viewers and sponsors.

They have an excellent reputation -- one for providing direct, honest information and are known for responding quickly, creatively, factually in all situations.

See what IPITV could do for you today.

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Friday, April 27, 2007

Turn off TV to Improve Children's Health


For parents, National TV-Turnoff Week (April 23-29) isn't just about spending less time in front of the tube. It's about making a change to improve their children's health for life. That's the view of RealAge.com, a personalized health Web site.

Too much TV--and other screen time with computers, video games and movies--has been linked to adult obesity, poor body image and high cholesterol. Scientific studies reveal that limiting screen time in childhood increases the probability that a child will grow into an adult with a healthy BMI.

Dr. Jennifer Trachtenberg, MD, RealAge.com parenting expert and author of Good Kids, Bad Habits: The RealAge Guide to Raising Healthy Children, cites further studies revealing that, "kids who eat in front of the TV tend to consume fewer fruits and veggies, more snack foods and soda and ultimately, more calories. What's more, the average child watches 20,000 TV commercials per year, most commonly for sugar-laden cereals, candies and sodas as well as fat-packed snack foods--inevitably influencing their choices."

Turning off the TV is optimal, but when that's just not doable, Trachtenberg's rule of thumb is that kids should not have more than two hours of "screen time" including TV, computer, video games and movies per day. She also advocates that kids need one hour of heart-pumping activity each dayto elevate their pulse (i.e., not simply standing in left field).

Trachtenberg offers some tips for regulating TV time:


  • Plan ahead: Choose programs together with your child then turn off the TV before the next show begins. Similarly, choose one DVD or one video game with an agreed-upon time limit.
  • Watch together: Help your child understand what he or she sees and hears, including ads and music lyrics.
  • Hide the remote: It's harder to mindlessly channel surf without one.
  • Minimize sets: Allow one or two TVs in the house, never in a child's room or near eating areas.

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Friday, April 13, 2007

Is Television Traumatic?


Dream journals being kept by students in a college psychology class have provided researchers with a unique look at how people experienced the events of 9/11, including the influence that television coverage of the World Trade Center attacks had on people's levels of stress.

Reported in the April 2007 issue of the journal Psychological Science, the study data finds that for every hour of television viewed on Sept. 11 – with some students reporting in excess of 13 hours watched – levels of stress, as indicated by dream content, increased significantly. In addition, the study found that time spent talking with family and friends helped individuals to better process the day's horrific events.

"We had not set out to conduct a scientific study of TV viewing and trauma," says lead author Ruth Propper, an associate professor of psychology at Merrimack College in North Andover, Mass. "But it so happened that students enrolled in one of my courses during the fall 2001 semester were already in the process of keeping dream journals on a nightly basis. As the events of 9/11 were unfolding, I realized there was a valuable opportunity to find out what impact both media coverage and social interactions were having on individuals throughout the course of this tragedy."

So, on Sept. 12, Propper distributed a questionnaire to her students asking them to report on their activities of the day before, including the amount of TV they had watched, the amount of radio they had listened to, and the amount of time they had spent talking about the experience with family and friends.

"What distinguishes these findings is that they occurred in 'real-time,'" adds coauthor Robert Stickgold, a sleep researcher in the Division of Psychiatry at Beth Israel Deaconess Medical Center and associate professor of medicine at Harvard Medical School. "Because we have the students' pre-9/11 dreams with which to compare, we can draw more reliable conclusions about our post-9/11 findings."

Dreams are a reflection of the way the mind is processing and sorting the day's events, and depending on a person's state of mind, will contain different images. For the purposes of this study, the authors separated dream content into four categories: dreams containing specific references to 9/11 (smoke, explosions, police, box cutters, etc.); dreams with generalized threatening content (which made people fearful even though they didn't contain specific references to 9/11); dreams containing broadly related themes related to 9/11 (for example, disasters in general, rather than the 9/11 disaster specifically); and, dreams with strong negative emotional content (which elicited general feelings of anger, fear, or sadness).

"People's dreams can function as a measure of how much distress they are feeling and how well or poorly they are coping," says Stickgold. "If, in your dreams, you are still seeing specific traumatic images – buildings collapsing, fire burning, people jumping – then it means that these stressful events are not being adequately processed. But, if you're seeing tangential events in your dreams – for example, a hurricane rather than the specific 9/11 images – it indicates that your brain is trying to make sense of the trauma and that you are coping successfully."

Not surprisingly, the researchers found that in the days and weeks following the attacks the students' dreams were twice as likely to contain at least one of the four "content features" as they had prior to 9/11. But, says Propper, "Our next question was, 'Is there an explanation for why some individuals' dreams contained specific images of 9/11 and others didn't?'"
So, the authors turned to the questionnaires.

The questionnaire responses showed that throughout the day of Sept. 11, students spent between 0 and 2.5 hours listening to the radio. They spent between one and 12 hours – an average of 5.9 hours – talking about the events with family and friends. And they spent between 1.5 and 13 hours watching television news coverage of the attacks, an average of 6.5 hours.

"When we compared these responses with the dream journal entries, we discovered that for each hour of TV viewing a subject reported, there was a statistically significant six percent increase in the proportion of the dreams containing a specific reference to the attacks," says Propper. Among the individuals who watched less than three hours of television there were no specific references at all.


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Thursday, March 29, 2007

New Study Finds That Food Is the Top Advertised Product Seen by Children


As the fight against childhood obesity escalates, the issue of food advertising to children has come under increasing scrutiny. Policymakers in Congress, the Federal Trade Commission (FTC), and agencies such as the Institute of Medicine (IOM) have called for changes in the advertising landscape, and U.S. food and media industries are developing their own voluntary initiatives related to advertising food to children.

To help inform this debate, the Kaiser Family Foundation today released the largest study ever conducted of TV food advertising to children.

The study, Food for Thought: Television Food Advertising to Children inthe United States, combines content analysis of TV ads with detailed data about children's viewing habits, to provide an estimate of the number and type of TV ads seen by children of various ages. The study found that tweens ages 8-12 see the most food ads on TV, an average of 21 ads a day, or more than 7,600 a year. Teenagers see slightly fewer ads, at 17 a day, for a total of more than 6,000 a year. For a variety of reasons -- because they watch less TV overall, and more of their viewing is on networks that have limited or no advertising, such as PBS and Disney -- children ages 2-7 see the least number of food ads, at 12 food ads a day, or 4,400 a year.

For each age group studied, food was the top product seen advertised. Thirty-two percent of all ads seen by 2-7 year olds were for food, while 25% of ads seen by 8-12 year olds and 22% of ads seen by 13-17 year olds were for food. Of all genres on TV, shows specifically designed for children under 12 have the highest proportion of food advertising (50% of all ad time).

"Children of all ages see thousands of food ads a year, but tweens seemore than any other age group," says Vicky Rideout, vice president and director of the Program for the Study of Entertainment Media and Health at the Kaiser Family Foundation. "Since tweens are at an age where they're just becoming independent consumers, understanding what type of advertising they are exposed to is especially important."

Types of Food Advertised. Of all food ads in the study that target children or teens, 34% are for candy and snacks, 28% are for cereal, and 10% are for fast foods. Four percent are for dairy products and 1% for fruit juices. Of the 8,854 ads reviewed in the study, there were none for fruits or vegetables targeting children or teens.

Appeals Employed to Advertise Food. One in five (20%) food ads targeting children or teens include a push to a website, and a similar proportion (19%) include the offer of a premium, such as a game or toy. About one in ten (11%) have a tie-in to a children's TV or movie character.

Physical Activity Portrayed. Fifteen percent of all food ads targeting children or teens include depictions of a physically active lifestyle, such as showing children skateboarding, snowboarding, or playing basketball.


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Wednesday, February 21, 2007

Television 'Running Circles' Around Movies, Newsweek Says


In the current issue of Newsweek, Senior Editor Devin Gordon writes that there is a new "golden age of television" right now that is running circles around Hollywood.

"For decades, if film was the Four Seasons, TV was a Motel 6," he writes. "You worked in television for the money, or to reboot your career, or just to hang on. Now actors like Alec Baldwin, Steve Carell and Salma Hayek go from hit movies to network-TV gigs, and no one thinks they're nuts."

Gordon writes that the difference now with this age is TV is challenging movies on their own turf -- narratively and visually -- and winning.

"The best shows tell their stories slowly, carefully and withexquisite detail, putting viewers inside the experience of another person with unparalleled intimacy. This is the grand achievement of 'The Sopranos,' and it's why the show's final season, which begins on April 8, is a safe bet to be the cultural happening of the year," Gordon writes inthe February 26 issue of Newsweek (on newsstands Monday, February 19).

Others weighed in on the debate:

* Actor Denis Leary tells Newsweek that it was an episode in the first season of "The Sopranos" that changed his notions about what television could be. It was the episode where Tony Soprano is driving Meadow to visit colleges and he runs into a snitch along the way and ends up brutally strangling him to death with a coil of wire.

"I remember watching that and thinking, 'Oh, my God ... '," Leary says. "I don't think I blinked that entire episode. The show ended at 10 o'clock, and at 10:05 the phone in my apartment started ringing off the hook. That's when I thought, 'If they can do this, you can do anything in this format'."

* Megamovie producer Brian Grazer, an Oscar winner for "A Beautiful Mind" whose company, Imagine Entertainment, also co-owns "24," says the economics of the movie business have created a climate of "paranoia" in Hollywood.

The average film budget, according to the latest Nielsen figures, is about $60 million, with an additional $36 million in marketing costs. That means the typical Hollywood film is a $100 million bet-with the money paid upfront, before anyone sees a penny in return. That kind of environment has a stultifying effect on artists. "They begin to worry that their movie will never get made, that they'll never hear 'yes' again," Grazer says, "so they end up being much more accommodating to an executive's opinions."

* Carlton Cuse, an executive producer on ABC's "Lost," says in television "the writer is king. We're at the top of the food chain." In the film world, the director is in charge, or the star. "It's almost impossible to write a movie with a big star and not have that person put his or her thumbprint on top of it," Cuse says.

* Last year, when Larry McMurtry and Diana Ossana shared a screenwriting Oscar for "Brokeback Mountain," McMurtry thanked his typewriter. During an interview, he grumbles while Ossana sings the praises of modern TV.

"It's not a question of quality," McMurtry responds. "It just means the prestige is still with film, and I suspect it always will be. Put it this way: I'd rather have an Oscar than an Emmy."

* "The movie business is still caught up in how it's always been done," says Todd Wagner, co-president of 2929 Entertainment ("Good Night, and Good Luck"), which has been leaning on studios to release films on several platforms-in theaters, online and on DVD-at once. "Film is still built around a business model where they're trying to get as many people as possible to see something on the very first weekend, at very select locations, for months before it's available any other way. Television isn't doing that. The realization they've come to is, why wouldn't you put it out there?"

* Hollywood is determined to protect the "specialness" of movies, Gordon writes, and if you can get them any time, anywhere, how special can they be? "There's always going to be that excitement where you think, 'Oh, I made a movie! And it's gonna be at a theater! And people will be eating popcorn!'" says Tina Fey, who wrote the 2004 hit "Mean Girls" and created the NBC sitcom "30 Rock." "It's just different."

* "The people working in television right now are the Shakespeares of the medium," says Ira Glass, host of the public-radio program "This American Life," which has been turned into a jewel of a TV series on Showtime and will start airing on March 22. "That's probably a pretentious thing to say, but I also think it's true. It's true in the same way that Leonard Bernstein was figuring out what you could do with a Broadway show when he wrote 'West Side Story,' or in music when Sinatra recorded his Capitol albums."


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Tuesday, February 06, 2007

Site To Be YouTube For Homemade Campaign Ads

A new website has opened to host user-generated political television ads.

Campaignads.org is the first non-partisan website that will provide a vehicle for creative artists, political activists, issue advocates,political and advertising professionals to come together, decide what isimportant and then affect the debate, site organizers say.

It will be old media meets new as consumer-generated ads move from the Internet to television and other media and back, they say.

"The presidential campaign is already heating up. And today, the public have the tools and the voice to affect the debate through advertising. We are going to propel that force into motion," says Laura Crawford, founder of Campaignads.org.


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Friday, December 15, 2006

Nearly Half of Our Lives Spent With TV, Radio, Internet, Newspapers, According to Census


Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That's only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau's "Statistical Abstract of the United States: 2007," released today.

"The statistical abstract is a collaborative effort that showcases our government statistics and the work of the international community, private industry and nonprofit agency researchers," says Census Bureau Director Louis Kincannon.

According to projections from a communications industry forecast, people will spend 65 days in front of the TV, 41 days listening to radio and a little over a week on the Internet in 2007. Adults will spend about a week reading a daily newspaper and teens and adults will spend another week listening to recorded music. Consumer spending for media is forecasted to be $936.75 per person.

Other facts from the Census Bureau:

-- Nearly half (47 percent) of college freshmen enrolled in 2005 had earned an average grade of "A" in high school, compared to two in 10 (20 percent) in 1970. The majority (79 percent) of freshmen in 1970 had an important personal objective of "developing a meaningful philosophy of life." By 2005, the majority of freshmen (75 percent) said their primary objective was "being very well off financially."
-- There were 3.5 million U.S. millionaires in 2001, more than a half million of them (572,000) in California and about 3,000 in Vermont.
-- More than half (50.3 percent) of U.S. households -- nearly 57 million -- owned stocks and mutual funds in 2005, representing 91 million individual investors. Equity owners had a median age of 51, a median household income of $65,000 and $125,000 in median household financial assets. (Tables 1194, 1195)
-- There were 278 million debit cards in U.S. hands in 2004, with 22.2 billion transactions amounting to more than $1 trillion. (Table 1168)
-- More than half of families with credit cards (56 percent) "almost always" pay off the balance, 20 percent "sometimes" pay off the balance and another 24 percent "hardly ever" pay off the balance.
-- The average tax refund in 2003 was $2,154, up from $1,802 in 2000. Average taxes due at the time of filing were $3,499 in 2003, down from $4,406 in 2000. (Table 473)
-- The greater Cincinnati airport led major U.S. airports in on-time arrivals in the last three months of 2005 with an 84.3 percent on-time rate. Salt Lake City International had the best on-time departure rate at 86.3 percent.


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