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Monday, February 05, 2007

D.C. Classic Rock Station Goes Green

"The Arrow" has turned green.

WARW 94.7, Washington DC's long-time classic rock radio station has become an environment-oriented rock station called "The Globe."

The radio station will use renewable energy generated by wind to power its 50,000 watt signal, owner CBS Radio announced. The aim is to use clean energy to reduce the station's impact on global climate change, CBS Radio says.

Further, 94.7 radio station vehicles will be replaced with hybrid models, and 94.7 The Globe says it will further its "green" focus by taking a number of steps on and off-air to consistently promote ways for listeners to live an eco-friendly lifestyle.

"Everyone at the station, from our on-air talent to the many employees who work behind the scenes, has embraced this environmentally responsible concept and we look forward to incorporating green aspects into every facet of our operation," says Michael Hughes, general manager of WARW. "It's not often you can perfectly align great music with a message so central to your audience's beliefs. Rock and 'green' is just such a winning combination, and now, more than ever, is the right time to evolve the station to ensure a successful run well into the future."

The station's website has also been created for The Globe featurse station news as well as environmental resources, CBS Radio says.

But WARW is no longer strictly classic rock. In what is branded "World Class Rock" format, WARW radio will increase its playlist incorporating more artists from the late 90s and today including Dave Matthews Band, Coldplay and Red Hot Chili Peppers, among others.

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