Nanotechnology, the science of assembling materials and machines at the atomic scale at a size less than the width of a human hair, may seem very futuristic and exciting. But if not managed properly, it could scare and stir up emotions like nuclear power or global warming, according to a professor at Yale Law School.
"The U.S. public'sperception of nanotechnology is up for grabs. It could divide along the lines of nuclear power, global warming and other contentious environmental issues absent a major public education and engagement effort by industry, government, civic groups and scientists. People who know little or nothing about 'nanotechnology' instantly react in an emotionally charged way to theconcept, and their opinions divide along cultural lines as they learn more about it," says Dan Kahan.
From drugs and medicine to improved technology on the battlefield, nano-engineering has the potential to dramatically improve life -- but only if people aren't scared off first. And nanotechnology is already on its way.
Nanotechnology is the ability to measure, see, manipulate and manufacture things usually between 1 and 100 nanometers. A nanometer is one billionth of a meter; a human hair is roughly 100,000 nanometers wide. Morethan $30 billion in products incorporating nanotechnology were sold globally in 2005. By 2014, Lux Research estimates this figure will grow to$2.6 trillion.
Kahan's conclusions are based on the findings of a new web-based public opinion survey of U.S. public perceptions of nanotechnology.
"Essentially, when asked what they think about this new technology, Americans go with their gut instinct -- which usually reflects their views toward other issues like climate change and nuclear power. When they learn more, they tend to adopt a stance about nanotechnology that fits their political and cultural predispositions," says Kahan, one of the principal investigators in the study.
"Nothing in our findings suggests that public polarization over nanotechnology is inevitable," says Don Braman, a professor at The George Washington University. "Our results indicate that another outcome ispossible but unlikely unless government, business, and educators take amore proactive approach to nanotechnology public engagement and communication."
The results from this study of 1,800 persons who were recruited to participate in an online survey experiment were released by the
Project on Emerging Nanotechnologies at the Woodrow Wilson International Center for Scholars.
Labels: attitudes, consumers, George Washington University, nanotech, nanotechnology, poll, public perception, Wilson Center, Yale Law
