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Education, Lotto Sites Gain on Web in August

Education-related sites had a strong presence in this month's rankings as schools and universities across the country began another academic year. August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season.

That's according to a monthly analysis of U.S. consumer activity at top online properties for August released by comScore Media Metrix.

With students and teachers heading back to the classroom in late August, education sites experienced strong growth for the month. The training and education category grew 15 percent to more than 12 million visitors, making it the top gaining category for the month. College resource site Fastweb led the category with 2.5 million visitors (up 13 percent), followed by The College Board with nearly 1.9 million visitors (up 12 percent) and Nellnet, Inc., an education planning and financing
company, with 1.4 million visitors (up 11 percent). The education information category increased 8 percent to more than 63 million visitors, as Dictionary.com Sites led the category with 11.8 million visitors, followed by Answers.com (9.3 million visitors) and Pearson Education (8.6 million visitors).

Multi-state lotteries Mega Millions and Powerball both reached massive jackpots in August causing lotto/sweepstakes sites to rise 8 percent to more than 31 million visitors for the month. Powerball.com surged to 2.3 million visitors (up 123 percent), while Megamillions.com saw its traffic swell to 1.1 million (up 100 percent).

The humor category grew 8 percent in August, reaching more than 30 million Americans. The increase was largely propelled by gains at Comedy Central from its "Indecision 2008" coverage. National Lampoon Humor Network led the category with 5.6 million visitors, followed by Comedy Central with nearly 5 million visitors (up 105 percent) and Jokeroo Entertainment Inc.
with nearly 3 million visitors (up 37 percent).

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DaimlerChrysler Warns of Lottery Fraud

Consumers across the United States have received fraudulent letters from the so-called Ontario Lottery and Gaming Commission in Canada claiming they've won $170,000, according to phony documents obtained by DaimlerChrysler Financial Services Americas.

The letters contain counterfeit checks allegedly issued by "DaimlerChrysler Services" and "DaimlerChrysler Services Truck Finance" in the amount of $2,260. The company on January 1, 2006, changed the names of those units to DaimlerChrysler Financial Services and DaimlerChrysler Truck Financial.

"We care about the well-being and financial health of consumers," says Andreas Hinrichs, vice president global projects and chief compliance officer for DaimlerChrysler Financial Services Americas. "Therefore, we felt strongly about alerting the public to this ongoing criminal activity, especially when con artists victimize consumers by pretending to be associated with us."

Hinrichs also serves as chairman of the American Financial Services
Association's newly-formed Identity Theft and Fraud Control Committee.

As part of the con, recipients of the letters are asked to deposit the
check to cover a service charge of the same amount in order to receive
their winnings. However, before the check clears, recipients are requested
to call a representative of the phony lottery and gaming commission who
instructs the recipient to send a personal check via electronic transfer
for $2,260 to "finalize the payment process." Not surprisingly, the
original phony check never clears and the promised payout of $170,000 never
arrives. In the meantime, the recipient's funds in the amount of $2,260
have disappeared.

DaimlerChrysler Financial Services Americas posted fraud alerts on its
corporate Web sites. The automotive finance company encourages victims to file a consumer fraud complaint with the Federal Trade Commission (FTC) either by calling the FTC's Consumer Response Center toll free at 877-FTC HELP (382-4357) or by downloading and submitting a complaint form online.



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