January Web Traffic Reflects New Year's Resolutions

January saw significant increases in visitation to tax, travel, careers and real estate sites. Heightened interest in tax software and Microsoft's new Vista operating system boosted traffic to the computer software category, while mounting speculation about 2008 U.S. presidential candidates drove traffic to political sites.

That's according to the comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties and categories for January 2007.

"As we've witnessed on an annual basis, consumers turned to the Web at the beginning of the year in a very utilitarian fashion, with an eye toward planning," says Jack Flanagan, executive vice president of comScore MediaMetrix. "Traffic to tax sites continued to grow versus December, and Travelsites also saw increases as Americans explored ways to escape the winter doldrums. Politics also captured consumers' attention, as politicians turned to the Web as their primary vehicle to announce their candidaciesfor the first time. In addition, Americans took keen interest in potential career changes and housing moves in January."

comScore Media Metrix, a division of comScore Networks, provides Internet audience measurement services that report detailsof online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. All comScore Media Metrix syndicated ratings are based onindustry-sanctioned sampling methodologies, according to the company.

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