One-Third of Web Video Seen On YouTube

YouTube accounted for one-third of the 9.8 billion videos viewed online in the United States during the month of January, according to online measurement firm comScore. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007, it adds.

Google-owned websites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube accounted for more than 96 percent of all videos viewed at the property, comScore says. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent), it adds.

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January, comScore says. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL (21.9 million), it adds.

Other notable findings from January 2008 include:

• More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video. 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).
• 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).
• The average online video duration was 2.9 minutes.
• The average online video viewer consumed 70 videos.

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Mayo Clinic, Microsoft Announce Agreement to Develop Consumer Health Tools

Mayo Clinic Health Solutions and Microsoft Corporation's Health Solutions Group announced today that they have entered into a strategic agreement to collaboratively develop tools that will empower people to manage their health and become engaged partners with their providers in a new model of health care.

As leaders in their respective industries, both organizations recognize the potential for technology solutions to help bridge the gaps in the health care system, to facilitate closer patient-to-physician connections, and to allow patients and consumers to better manage their health and wellness information. The collaboration will benefit from Microsoft's significant technology expertise and Mayo Clinic's experience in health care.

The organizations hope to announce further details of the project before the end of 2008.

"We are committed to finding new technology solutions that put the patient and consumer in control," says Brooks Edwards, M.D., chief medical officer, Mayo Clinic Health Solutions. "Our work with Microsoft is an exciting opportunity to create tools that empower patients to be in the very center of their own health care environment."

"Consumers demand and deserve tools that make their lives easier, facilitate communication, and help them take action to manage their health," says Peter Neupert, corporate vice president, Microsoft Health Solutions Group. "Building on the Microsoft HealthVault platform, our groups are committed to providing individuals with solutions that are dynamic, secure, and focused on the needs of the user, in order to effectively improve health and well-being."

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Video: iPod's Competition, Revised

Kelsey Hubbard previews Microsoft's new Zune media player, which will be released in November. It is the latest rival to the Apple iPod.

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E3: Microsoft Wows With Halo And Disney Deal

Microsoft has announced a deal to make 35 Disney movies, such as the animated Aladdin and the action flick Armageddon, available for download on its online video game service.

The software giant made the announcement at E3, the annual trade show for the video game industry, held this year in Santa Monica, Calif.

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Video: School District Pioneers Unique Technology Partnership to Enhance Learning

A rural school district in Iowa is demonstrating that schools anywhere in the country are capable of arming students with the technology tools to succeed at the university-level, and in the challenging, ever-changing job market.

Tri-Center Community Schools has used a unique business model to partner with technology leaders HP, Microsoft and LSI to create an advanced computer network featuring new Serial Attached SCSI generation technology.

Working with a local provider, the school offers student intern programs, parent access to grades and attendance 24 hours a day, seven days a week remote access for teachers, and a special e-mail program for students and staff. The technology model shows that it's possible to move a school system forward even with limited budget.

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January Web Traffic Reflects New Year's Resolutions

January saw significant increases in visitation to tax, travel, careers and real estate sites. Heightened interest in tax software and Microsoft's new Vista operating system boosted traffic to the computer software category, while mounting speculation about 2008 U.S. presidential candidates drove traffic to political sites.

That's according to the comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties and categories for January 2007.

"As we've witnessed on an annual basis, consumers turned to the Web at the beginning of the year in a very utilitarian fashion, with an eye toward planning," says Jack Flanagan, executive vice president of comScore MediaMetrix. "Traffic to tax sites continued to grow versus December, and Travelsites also saw increases as Americans explored ways to escape the winter doldrums. Politics also captured consumers' attention, as politicians turned to the Web as their primary vehicle to announce their candidaciesfor the first time. In addition, Americans took keen interest in potential career changes and housing moves in January."

comScore Media Metrix, a division of comScore Networks, provides Internet audience measurement services that report detailsof online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. All comScore Media Metrix syndicated ratings are based onindustry-sanctioned sampling methodologies, according to the company.

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