One-Third of Web Video Seen On YouTube

YouTube accounted for one-third of the 9.8 billion videos viewed online in the United States during the month of January, according to online measurement firm comScore. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007, it adds.

Google-owned websites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube accounted for more than 96 percent of all videos viewed at the property, comScore says. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent), it adds.

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January, comScore says. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL (21.9 million), it adds.

Other notable findings from January 2008 include:

• More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video. 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).
• 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).
• The average online video duration was 2.9 minutes.
• The average online video viewer consumed 70 videos.

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